We can help you eat more fruits & vegetables! Fruits & Veggies–More Matters® is a health initiative focused on helping Americans increase fruit & vegetable consumption for better health. The program is spearheaded by Produce for Better Health Foundation (PBH), a 501(c)(3) nonprofit organization that has partnered with the Centers for Disease Control & Prevention (CDC) to help spread the word about the healthbenefits of adding MORE fruits & veggies to your diet.
The U.S. Department of Agriculture (USDA) and Health and Human Services’ Dietary Guidelines for Americans, 2010 recommends that Americans make half their plate fruits and vegetables for meals and snacks, as demonstrated by the MyPlate nutrition guide. Given the increase of chronic diseases among all age groups, eating a diet rich in a variety of colorful fruits and vegetables is more important than ever. Fruits & Veggies—More Matters is here to make the healthy choice also an easy choice.
About Our Logo
Have you seen our logo on products in your grocery store or while dining out?
Products and recipes that carry our logo must meet strict nutrition criteria. These standards are set by CDC, the leading public health authority for the brand, to ensure products and recipes promoting the brand offer an overall healthy nutrient profile.
All forms of fruits and vegetables (fresh, frozen, canned, dried, and 100% juice) are included under the Fruits & Veggies—More Matters product and recipe criteria. So look for our logo on fresh produce as well as canned, frozen, dried and 100% juice forms and you’ll know you’re getting a healthy product.
About this Website
We all know that fruits and vegetables add important nutrition to our diets. But how much should we eat? And how can we make this nutrition stuff easier, tastier and more enjoyable?
To answer these questions, FruitsAndVeggiesMoreMatters.org offers simple ways to add more fruits and veggies to your day. We offer expert advice, nutrition and storage information, shopping tips, healthy menus and recipes, kid-friendly recipes and healthy tips, as well as ways to save money using fruits and veggies. Learn More about the Website
Fruits & Veggies—More Matters demonstrates that eating MORE fruits and vegetables does matter to all of us. It’s a great way to stay healthy and is a perfect fit for busy lives.
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501(c)(3) consumer education foundation whose purpose is to motivate people to eat more fruits and vegetables to improve public health. The foundation is responsible for a variety of nutrition education and marketing programs, including the Fruits & Veggies—More Matters health initiative. PBH also achieves success through industry and government collaboration. For more information about PBH or to see how you can support the effort to increase fruit and vegetable consumption for better heath, visit PBHFoundation.org.