FOR IMMEDIATE RELEASE:
June 5, 2012
Kristen Stevens, COO
Produce for Better Health Foundation
7465 Lancaster Pike
Suite J, 2nd Floor
Hockessin, DE 19707
Two Thumbs Up From PBH For The Walt Disney Company
Hockessin, Del. - Elizabeth Pivonka, Ph.D., R.D., president and CEO of Produce for Better Health Foundation (PBH), was among several invited guests of The Walt Disney Company to attend a special event in Washington D.C. earlier today. The company introduced their new standards for food advertising on food programming targeting kids and families. The Walt Disney Company is the first major media company to introduce such standards.
Under Disney’s new standards, all food and beverage products advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online destinations will be required by 2015 to align with federal nutrition standards, promote fruit and vegetable consumption, limit calories and reduce saturated fat, sodium, and sugar.
“The Walt Disney Company has supported PBH and promoted our message aimed at adults and children to eat ‘more fruits and vegetables, whether fresh, frozen, canned, dried, or 100% juice because it matters for their better health’ for the last several years,” says Pivonka. “Their new standards are another way The Walt Disney Company is demonstrating their commitment to better health and the increased consumption of fruits and vegetables. The new standards are a perfect complement and support mechanism to the recommendation to make half the plate fruits and vegetables, whether fresh, frozen, canned, dried or 100% fruit or vegetable juice. I commend them on adopting these standards and look forward to continuing to work with their committed staff for years to come.”
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.
PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit www.NFVA.org.