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Ask the Expert Archive

Press Release

January 2, 2013


Kristen Stevens, COO
Produce for Better Health Foundation
7465 Lancaster Pike
Suite J, 2nd Floor
Hockessin, DE 19707
Fax: 302-235-5555


Increasing Fruit and Vegetable Consumption is the Key


You do it.  Your best friend does it.  And your co-workers do it many times over.  What is the it?  The annual ritual of making, and then typically later, not sticking with New Year’s resolutions.  Every year many of us resolve to be healthier and be more physically active for an improved self.  We visualize in our minds before and after pictures of ourselves as motivation to make the resolutions, but studies show that after six months less than half (46%) of the resolution makers still sticking to them.

Let’s face it – resolutions are difficult to keep – mainly because they are usually very general and grandiose in nature.  So in 2013 why not try something new?  Resolve to make easy, simple and realistic changes to help in your quest to become healthier and visualize attainable ‘before’s and after’s’.   


Resolution #1: Eat one more fruit or vegetable each day than you currently are eating as an easy way to increase your consumption of fruit and vegetables.


Resolution #2:  Try a new fruit or vegetable each month as a way to try new tastes, textures, and flavors.  Find out what’s in season at


Resolution #3:  Make one evening meal a week or month all about fruit and vegetables.


Resolution #4:  Make-over a family favorite meal such as fried chicken into a healthier version of grilled chicken and vegetables.  See some ideas at


Resolution #5:  Try your favorite fruit or vegetable a different way once a week.  If you like fresh peaches, try canned, frozen, or dried peaches.


Resolution #6:  If you want to lose a few pounds, eat more fruit and vegetables.  Eat them as a snack or as a dessert instead of your normal options. See a 100-calorie comparison chart at


Resolution #7:  Add fruit and vegetables to everyday meals such as cereal, oatmeal, soups, spaghetti sauce, and yogurt.


Resolution #8:  Exchange a cup of coffee once a week with a 6oz. glass of 100% fruit or vegetable juice.


Resolution #9:  Always in a hurry in the mornings and don’t want to take time to eat breakfast?  Fruit and vegetables are great grab-n-go foods!


Resolution #10:  Make one weekly meal half fruit and vegetables.  For breakfast if you normally have a bowl of cereal and a piece of toast, have a bowl of cereal and your favorite fruit (whole or sliced).  At lunch, skip the chips you normally have with your sandwich, and instead have sliced vegetables such as celery, peppers, carrots, and cucumbers.



Easy-to-do actions often result in easy-to-keep resolutions that quickly turn into normal daily life activities.  Our list of easy resolutions will help you eat a little healthier and attain the ‘after’ picture of yourself – a healthier you!  For more easy tips and ideas on how to increase your consumption of fruit and vegetables, go to          





About Produce for Better Health Foundation

Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation.  Since 1991, PBH has worked to motivate people to eat more fruits and vegetables to improve public health.  PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies-More Matters public health initiative.  Fruits & Veggies-More Matters is the nation's largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. To learn more, visit and Follow Fruits & Veggies-More Matters on Facebook or Twitter.


PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health.  To learn more, visit


The Expert: Dr. Elizabeth Pivonka, a mother of two and a registered dietitian, shares years of experience in getting people to eat more fruits and veggies.Read Her Full Bio

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