Connect & follow

Ask the Expert Archive

Press Release

FOR IMMEDIATE RELEASE:
June 13, 2013

CONTACT:

Kristen Stevens, COO
Produce for Better Health Foundation
7465 Lancaster Pike
Suite J, 2nd Floor
Hockessin, DE 19707
302-235-2329
Fax: 302-235-5555


Annual Survey of Moms Shows Strong Growth for the Fruits & Veggies--More Matters Brand

Significantly more moms are motivated by the Fruits & Veggies—More Matters logo to purchase and eat more fruit and vegetables in 2013 compared to 2007.  Of the 26% of moms familiar with the brand, 49% are likely to purchase a product that carries the logo on packaging and 41% believe the Fruits & Veggies—More Matters brand helps to motivate them and their families to eat more fruit and vegetables; up from 24% since 2007.  PBH conducts an annual survey of moms with children 10 years of age and under to assess fruit and vegetable consumption, barriers to increased consumption, and awareness of the Fruits & Veggies—More Matters brand.  The 2013 survey was sponsored by Del Monte Fresh Produce and the Produce Marketing Association.
 
Supermarkets continue to be the primary channel in which moms become familiar with the Fruits & Veggies—More Matters logo, either through an in-store display, ad, or seeing the logo on packaging.  “I’m pleased that supermarkets continue to be the top venue where moms see and learn about Fruits & Veggies—More Matters,” said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH.  “Support of the brand and use of the logo continues to be strong from the fruit and vegetable industry and supermarkets.  Currently over 2,300 packages are approved to carry the Fruits & Veggies—More Matters logo, 370 fruit and vegetable organizations are licensed to use the logo, as well as 75% of all US based supermarkets, and over 7.7 billion consumer impressions have been generated by use of the logo on packaging and in supermarket weekly circulars since 2007.”  


The work of PBH’s donors and licensees in supporting the Fruits & Veggies—More Matters brand coupled with PBH’s brand marketing efforts have generated over 21 billion consumer impressions, and, on average, every American has been reached 68 times since the launch of Fruits & Veggies—More Matters in 2007.  The collective support of the fruit and vegetable industry has also contributed to the positive increases in familiarity with the logo and likelihood to purchase more fruit and vegetables.  PBH continuously partners with donors and supporters to grow the consumer reach of the Fruits & Veggies—More Matters brand, and to increase the consumption (and sale) of fruits and vegetables through initiatives such as:
* Working with supermarkets, growers, shippers, and processors on consumer-focused promotions and other marketing efforts
* Providing social media marketing and support on Facebook, Twitter, YouTube and Pinterest
* Including the Fruits & Veggies—More Matters logo on POS signage and in-store supplies
* Providing content to supermarkets to make it easy for them to insert into consumer-oriented newsletters, recipe cards, and articles
* Being a primary resource for supermarkets employing health and wellness staff and Registered Dietitians

Organizations interested in partnering with PBH on marketing and cross-promotion activities are encouraged to contact Kristen Stevens, kstevens@pbhfoundation.org.



###



About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation.  Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health.  PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative.  Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.

PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health.  To learn more, visit www.NFVA.org.



Disclaimer: If you do not wish to receive further e-mails from Kristen Stevens using Meltwater Press or from all future e-mails from Meltwater Press, please click the following link: [Remove Me]. Requests will take a maximum of 2 business days to process.

If you would like to contact Meltwater Press, we can be reached at:
Meltwater Press, 50 Fremont Street, Suite 200, San Francisco, CA 94105

Featured

Connect & follow

Leave Your Feedback

642-054 642-055 642-061 642-062 642-066 642-067 642-071 642-072 642-081 642-091 070-086 070-089 070-121 070-122 070-123 070-158 070-162 070-169 070-177 070-178 070-181 070-210 070-214 E20-016 E20-017 E20-018 E20-040 E20-050 E20-060 HP0-207 HP0-216 HP0-236 HP0-238 HP0-239 HP0-240 HP0-242 JN0-694 JN0-696 JN0-730 L50-501 L50-502 L50-503 LOT-402 LOT-403 LOT-404 070-484 070-485 070-486 070-487 070-488 070-489 070-492 070-496 070-497 070-498 070-500 070-501 070-502 070-502-Csharp 070-502-Csharp-CN 070-502-VB 070-502-VB-CN 070-503 070-503-Csharp 070-503-VB 070-504 646-151 646-171 646-202 646-203 646-204 646-205 646-206 646-222 646-223 646-227 646-228 646-229 1Z1-141 1Z1-144 1Z1-146 1Z1-147 1Z1-151 1Z1-200 1Z1-202 1Z1-204 C2180-186 C2180-188 C2180-189 C2180-270 C2180-271 C2180-272 070-347 070-350 070-351 070-400 070-401 070-403 070-410 070-411 070-412 070-413 070-414 070-415 070-416 070-417 070-431 070-431GB2312 070-432 070-432GB2312 070-433 070-441 070-441GB2312 070-442 070-442GB2312 070-443 070-443GB2312 070-444 070-444GB2312 070-445 070-446 070-447 1Z0-055 1Z0-058 1Z0-060 1Z0-061 1Z0-062 1Z0-101 1Z0-102 1Z0-108 1Z0-109 1Z0-117 MB5-857 MB5-858 MB6-202 MB6-203 MB6-204 MB6-205 MB6-206 MB6-282 MB6-283 1Z0-805 1Z0-807 1Z0-820 1Z0-821 1Z0-822 1Z0-850 1Z0-851 1Z0-852 1Z0-853 1Z0-854 1Z0-858 1Z0-859 1Z0-860 1Z0-861 1Z0-862 C2060-218 C2060-220 C2060-350 C2070-443 C2070-448 C2070-580 C2070-581 C2070-582 C2070-583 HP0-M55 HP0-M57 HP0-M58 HP0-M98 HP0-P10 HP0-P11 HP0-P12 HP0-P13 HP0-P14 MB5-626 MB5-627 MB5-629 mb5-700 MB5-705 MB5-845 MB5-854 MB5-855 MB5-856 646-230 646-276 646-301 646-361 646-362 646-363 646-364 646-365 646-391 650-148 650-153 650-154 650-155 650-156 650-157 650-159 650-173 650-175 650-177 650-178 650-179 650-180 000-M247 000-M248 000-M249 000-M25 000-M26 000-M27 000-M30 000-M31 000-M32 000-M33 070-297 070-298 070-299 070-300 070-301 070-305 070-306 070-310 070-315 070-316 070-320 070-321 070-323 070-330 070-331 070-332 070-336 070-337 070-340 070-341 070-342 070-346 1Z1-108 1Z1-109 1Z1-117 1Z1-131 1Z1-132 1Z1-140 400-101 exam 70-410 exam 050-SEPROAUTH-02 exam 200-120 exam MB2-703 exam 070-462 exam 70-462 exam 70-461 exam 070-410 exam JN0-102 exam 70-411 exam C_TADM51_731 exam C4090-958 exam 70-483 exam EX300 exam 070-461 exam MB2-702 exam MB7-702 exam 220-802 exam 400-101 exam 646-206 exam 700-501 exam 70-480 exam C4040-108 exam MB2-701 exam 070-411 exam 100-101 exam 640-554 exam 700-505 exam 70-457 exam 70-460 exam C2150-197 exam EX0-001 exam 070-243 exam 70-466 exam C_THR12_66 exam C4040-225 exam 1Z0-061 exam 70-347 exam C4090-452 exam VCP-550 exam 070-177 exam 070-412 exam windows 7 key windows 7 key windows 7 key office 2010 key windows-7-keys windows-8-product-key windows-8-professional-products-key purchase-windows-7-key-oem windows-7-key-keygenguru cheap-Windows-8-Key windows-7-key buy-windows-7-key windows-7-key-sale windows-7-key-sale-finmde buy-Windows-8-Key windows-7-key-for-sale windows-7-ultimate-serial-product Office-2013-Professional-Key Office-2010-Professional-Key windows-8-key windows-8-keys windows-8-key-oem windows 7 key windows 8 key windows 7 key windows 7 key windows 7 key windows 7 key windows 7 key sale windows 7 key for sale windows 7 key windows 7 key windows 7 key office 2010 key windows 8 key windows 7 key windows 7 key office 2013 key office 2010 key windows server 2012 r2 key windows 8.1 key windows 7 key windows 7 key windows 8 key windows 8 key windows 7 key windows 7 key windows 7 key windows 7 key windows 7 key windows 7 key windows 7 key windows 7 key Windows-8-Enterprise-Key Windows-8-Enterprise-Key-sale cheap-Windows-8-Key Windows-8-1-Key Windows-8-Standard-Key Windows-8-Standard-Key-online buy-Windows-8-Standard-Key windows-7-key buy-windows-7-key windows-7-key-sale cheap-windows-7-key-for-sale windows-7-key-sale-oem windows-7-key-sale-finmde buy-Windows-8-Key windows-7-key-for-sale cheap-windows-7-key-sale windows-7-ultimate-serial-product 18630-product-key-number windows-7-all-number windows-7-product-keys windows-8-professional-product-keys windows-8-product-keys-serial-keys windows-8-professional-product-key windows-8-product-key Office-2013-Professional-Key Office-2010-Professional-Key windows81-product-key omega replica watches replica watches cartier replica watches breitling replica watches replica watches replica watches replica watches replica watches replica watches replica watches replica watches omega replica watches replica watches replica watches replica watches windows 7 key windows 7 key windows 7 key office 2010 key