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Ask the Expert Archive

Press Release

June 26, 2013


Kristen Stevens, COO
Produce for Better Health Foundation
7465 Lancaster Pike
Suite J, 2nd Floor
Hockessin, DE 19707
Fax: 302-235-5555

Freshen Up & Pin Up With Fruits and Veggies!

PBH is gearing up for Fruits & Veggies--More Matters month in September

Fruits & Veggies—More Matters® month is just around the corner, and to help celebrate the month Produce for Better Health Foundation (PBH) has created a Freshen Up & Pin Up consumer challenge.  The idea behind the challenge is to have consumers pin photos on the Pinterest challenge board, September 1-30, of their plates, bowls, etc. showing how they ‘freshened up’ a meal or snack by making half of it fruit and veggies.  The Freshen Up & Pin Up challenge board will be live September 1.

One grand prize winner and four first place winners will be announced on October 1.  The grand prize winner will receive $1,500 and each of the four first place winners will receive $250.  The winners will be decided based on the total combined number of likes and re-pins of the top 5 pins.

"The Freshen Up & Pin Up consumer challenge is a fun and easy way for everyone to eat more fruit and vegetables while celebrating Fruits & Veggies—More Matters month," said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. "We’ve created a marketing toolkit filled with graphics, copy for newsletters and websites, and sample social media posts for our donors, supporters, and network of health professionals to help us promote the challenge.  I would like to thank the members of our Marketing and Communications committee for helping with the development of the challenge.” 
Information on the challenge will appear in the July, August and September issues of PBH Direct! and teasers on the challenge will begin to appear on and in social media channels in July.  Pivonka added that the efforts of any company helping PBH to promote the Freshen Up & Pin Up challenge will be counted towards that organization earning Champion or Role Model status in 2013. 

Contact Kristen Stevens, for questions or to obtain additional information on the challenge.


About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation.  Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health.  PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative.  Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. To learn more, visit and Follow Fruits & Veggies—More Matters on Facebook or Twitter.

PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health.  To learn more, visit

The Expert: Dr. Elizabeth Pivonka, a mother of two and a registered dietitian, shares years of experience in getting people to eat more fruits and veggies.Read Her Full Bio

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