FOR IMMEDIATE RELEASE:
October 31, 2013
Antione Oakely, Manager, PR and Communications
Produce for Better Health Foundation
7465 Lancaster Pike
Suite J, 2nd Floor
Hockessin, DE 19707
PBH Applauds New Partnership to Market Responsibly to Children
Use of Sesame Street Brand Influential
Produce for Better Health Foundation President Elizabeth Pivonka issued the following statement regarding First Lady Michelle Obama’s announcement that Sesame Workshop and the Produce Marketing Association (PMA) have joined the Partnership for a Healthier America (PHA) in a two-year agreement to help increase kid’s consumption of fresh fruit and vegetables:
"We've long said that changing consumer behavior will require the implementation of many strategies and tactics. Between Disney’s commitment to strong nutrition standards and marketing only healthy foods to kids, and now today’s pledge from Sesame Street allowing the produce industry to use their characters for free, which young children can relate to, all ages are covered. PBH is pleased to work with the entire fruit and vegetable industry to increase the consumption of fruit and vegetables for better health outcomes."
Today’s announcement comes on the heels of the first ever White House convening of a food marketing summit to children, which PBH was proud to participate in, during which Mrs. Obama called on stakeholders to leverage the power of marketing to promote healthy products and decrease the marketing of unhealthy products to kids.
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.
PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit www.NFVA.org.