FOR IMMEDIATE RELEASE:
January 10, 2014
Antione Oakely, Manager, PR and Communications
Produce for Better Health Foundation
7465 Lancaster Pike
Suite J, 2nd Floor
Hockessin, DE 19707
Fruits & Veggies--More Matters and 200,000 Facebook Fans Agree
Consumer engagement through social media reaches major milestone
Produce for Better Health Foundation (PBH) is celebrating a milestone announcing today that the Fruits & Veggies--More Matters Facebook page achieved 200,000 likes from fans across the country. The Fruits & Veggies--More Matters Facebook page provides tips, resources, recipes, and other useful information to educate consumers as well as a platform for fans to share, like, and post their fruit and vegetable related stories.
"We're delighted to have reached this milestone with an incredible and loyal fan base that shows their support and passion for our mission and work to increase the consumption of fruit and vegetables for a healthier America," said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. "Our fans are always providing great feedback, uploading vibrant pictures of meals complete with fruit and vegetables, interested in our content, and engaged in conversations that are a natural extension to our public relations and communications strategy."
PBH launced its Fruits & Veggies--More Matters Facebook page in June 2009. The 200,000 likes milestone reflects the brand's strong presence on Facebook and the expansion across other social media platforms including Twitter, Pinterest, and Instagram.
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.
PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit www.NFVA.org.