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Press Release

January 15, 2014


Antione Oakely, Manager, PR and Communications
Produce for Better Health Foundation
7465 Lancaster Pike
Suite J, 2nd Floor
Hockessin, DE 19707
Fax: 302-235-5555


More Matters Message Reaches Millions

Produce for Better Health Foundation (PBH) kicked off 2014 with a major billboard display in the heart of Time Square. Made possible in part by the generous support of Duda Farm Fresh Foods and Paramount Citrus and just in time for the epic New Year’s Eve celebration, PBH’s Fruits & Veggies—More Matters digital ad debuted in Midtown Manhattan. 

The huge 26'x20' digital CBS Super Screen billboard is located at 42nd Street between 7th and 8th Avenues.  Using motion graphics, the 10 second video speaks clearly to the importance of increasing the consumption of fruits and vegetables and the resulting health benefits; namely fighting obesity, preventing diabetes and high blood pressure for a healthier America.  The video ends with a call to action by asking viewers to “Join America’s More Matter Pledge” to encourage greater consumption of fruits and vegetables.

“This was a rare, but, huge marketing opportunity for PBH; a chance to communicate our important message of consumption on one of the world’s biggest and brightest stage – at a fraction of the cost,” says Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. “Whether tourists, employees, residents, or vehicles and taxis passing through, the exposure is unrivaled and strategic to our efforts to reach consumers, raise awareness, and increase visibility of the Fruits & Veggies—More Matters message and brand,” said Pivonka.

The billboard sequence runs every hour from 6am until Midnight, through the end of March. 





About Produce for Better Health Foundation

Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. To learn more, visit and Follow Fruits & Veggies—More Matters on Facebook or Twitter.
PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit



The Expert: Dr. Elizabeth Pivonka, a mother of two and a registered dietitian, shares years of experience in getting people to eat more fruits and veggies.Read Her Full Bio

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