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Ask the Expert Archive

Press Release

February 20, 2014


Antione Oakely, Manager, PR and Communications
Produce for Better Health Foundation
7465 Lancaster Pike
Suite J, 2nd Floor
Hockessin, DE 19707
Fax: 302-235-5555

Fruits & Veggies--More Matters Has Klout!

More Matters Message Resonating Via Social Media Influence

Produce for Better Health Foundation (PBH) – a leading voice in consumer education for increased consumption of fruit and vegetables – today announced a major social media milestone.  The Fruits & Veggies—More Matters social media footprint earned a 79 on Klout's social media influence scale, representing the top 10% of social media users.

Klout is a website and mobile app that uses social media analytics to rank its users daily according to online social influence via the "Klout Score."  A Klout Score is a numerical value between 1 and 100, measuring the size of a user’s social media network and correlates the content created to measure how other users interact with that content.  The average Klout score is 40.  Fruits & Veggies—More Matters is active on Facebook, Twitter, Pinterest, Instagram, and YouTube. 

For perspective, listed below are the Klout scores of a few high-profile figures and major companies:

* Justin Bieber (100)
* McDonalds (96)
* Lady Gaga (94)
* Oprah (93)
* Barack Obama (92)
* Walmart (90)
* Cooking Light (84)
* American Heart Association (83)
* Women’s (81)
* PBH (79)
* (74)
* (71)
* Lay’s Potato Chips (69)
* Chiquita (65)
* Campbells Soup Co (64)
* Halos –Paramount Citrus (61)
* Stemilt (60)
* Welchs (59)
* Nestle (57)
* California Avocado Commission (57)
* Doritos (54)
* Mushroom Council (53)

“A strong social media presence is central to PBH’s overall consumer education strategy.  In this regard, a Klout score of 79 demonstrates that our social media influence translates into opportunities to share the Fruits & Veggies—More Matters message and help consumers to learn about easy ways to increase their daily consumption of fruit and vegetables,” said Elizabeth Pivonka, Ph.D., R.D., President & CEO of PBH.  “We are actively engaging with consumers, retailers, health professionals, growers, processors, and other partners, across all of our social media platforms, in ways we never could before.”


About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation.  Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health.  PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative.  Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. To learn more, visit and Follow Fruits & Veggies—More Matters on Facebook, Twitter, Pinterest and Instagram.

PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health.  To learn more, visit

The Expert: Dr. Elizabeth Pivonka, a mother of two and a registered dietitian, shares years of experience in getting people to eat more fruits and veggies.Read Her Full Bio

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