FOR IMMEDIATE RELEASE:
July 2, 2014
Kristen Stevens, COO
Produce for Better Health Foundation
7465 Lancaster Pike
Suite J, 2nd Floor
Hockessin, DE 19707
Official Kick-off of Colors of Summer Contest
PBH to Celebrate in July
Produce for Better Health Foundation (PBH) officially kicked off the Colors of Summer consumer contest this week on the Fruits & Veggies—More Matters Facebook page. A different color group of fruit and vegetables will be highlighted each week during July, and consumers will be encouraged to submit their favorite fruit or veggie recipe. One random winner will be chosen each week to receive a prize pack consisting of gift cards, and packages of fruit and vegetables courtesy of Stemilt Growers, Inc. and Domex Superfresh Growers.
"We are excited to share another fun contest with our Facebook fans as we enter the heart of summer," said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. "Our fans are always providing great feedback, uploading vibrant pictures of meals complete with fruit and vegetables, interested in our content, and engaged in conversations that are a natural extension to our public relation and communication strategies. This contest is a fun way to continue to engage our fans, increase our following, and celebrate the bountiful and colorful selection of fruit and vegetables simultaneously"
The Fruits & Veggies—More Matters Facebook page provides tips, resources, recipes and other useful information to educate consumers, as well as a platform for fans to share, like, and post their fruit and vegetable related stories. PBH launched its Fruits & Veggie—More Matters Facebook page in June 2009. The page currently has over 322,000 likes reflecting the brand's strong presence on Facebook and the expansion across other social media platforms including, Twitter, Pinterest and Instagram.
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.
PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit www.NFVA.org.