Research: Fruits & Vegetables
New reports have just been released by Produce for Better Health Foundation that examine America’s produce consumption and the question of whether federal spending priorities for food and agriculture adequately reflect the urgency of the diet and health challenges confronting the American people. Reports address how the consumption of fruits and vegetables affects health care costs and the need for increased federal investment in fruit and vegetable spending.
- Over 45% of moms are more likely to buy a product with the Fruits & Veggies—More Matters logo on it.
Learn More About the Logo
- The average American eats only 43% of the recommended fruit and only 57% of the recommended vegetables each day. See Recommendations
- Americans eat two-thirds of their veggies at dinner.
- 60% of our produce consumption per day is veggies and 40% is fruit. 10 Reasons to Eat More
- Children ages 2-12, males 18-34, and females 18-54 have increased fruit and vegetable consumption by at least 5% since 2004!
- Teens and those 65 and older appear to be eating less fruits and veggies.
Quick Guide on How to Eat More Fruits and Vegetables
- 40% of moms need help planning their grocery shopping. Meal Planning & Shopping Tips
- Lack of federal spending costs BILLIONS in public health. Read Press Release
- The average American consumes less than 2 cups of fruits and veggies each day! It should be 4-5 cups! Learn about Fruit & Veggie Serving Sizes
- Good news! About 30% of moms are buying more fruits and vegetables than last year. Get tips from real moms on eating more.
- Only 8% of Americans eat their recommended target of fruit each day. Check out these fruit and veggie recipes and prep tips to get your numbers up!
- Just 1% of adults and 2% of kids meet BOTH the fruit and veggie recommendations each day!
Tips for Eating More
- Only 6% of Americans eat their recommended veggies each day. Check out these fruit and veggie recipes and prep tips to get your numbers up!
- Moms report the need for new prep ideas a main barrier to fruit and vegetable consumption.
Search 1,000s of Fruit & Veggie Recipes
Read the Complete Reports
2010 State of the Plate Report – Study on America’s Consumption of Fruits & Vegetables
The State of the Plate report examines America’s produce consumption. Among its findings, several groups have increased fruit consumption by at least 5% since 2004. Read Report
2010 GAP Analysis – The Fruit and Vegetable Consumption Challenge: How Federal Spending Falls Short of Addressing Public Health Needs
This report explores the fruit and vegetable consumption gap and the question of whether federal spending priorities for food and agriculture adequately reflect the urgency of the diet and health challenges confronting the American people. Read Report | Read Executive Summary
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Healthy Recipes in 30 Minutes or Less
How Much is a Serving of Fruits or Veggies?