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Ask the Expert Archive

Where did the juggling logo originate from?

Thank you for your interest in the Fruits & Veggies—More Matters juggler logo. Several logos were developed based on extensive market research and focus group feedback..  The ‘juggler’ was overwhelmingly selected as the preferred logo; one that consumers would easily relate to and understand the gentle reminder to eat more fruits and vegetables for better health.

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The Expert: Dr. Elizabeth Pivonka, a mother of two and a registered dietitian, shares years of experience in getting people to eat more fruits and veggies.Read Her Full Bio

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