Fruit & Vegetable NutritionEvery step taken towards eating more fruits and veggies helps you and your family be at their best. Because eating fruits and vegetables may reduce your family’s risk of many diseases, the Dietary Guidelines for Americans recommends eating more fruits and veget... Read More
Top 10 Reasons to Eat MORE Fruits & VegetablesWhy eat MORE fruits and veggies?
Color & Texture. Fruits and veggies add color, texture ... and appeal ... to your plate.
Convenience. Fruits and veggies are nutritious in any form - fresh, frozen, canned, dried and 100% juice, so they're ready when you ar... Read More
Fruit & Vegetable Storage 101Great tasting fruits and vegetables begin with proper storage at home. Just remember the FIFO rule: First In, First Out. Use whatever is oldest first and continually rotate your stock to ensure freshness and reduce waste. The FIFO rule applies to all types of foods—fresh... Read More
In the News: Fruits & VegetablesCheck here for the latest in fruit & veggie news. Read about everything from headliners and rumors ... to research and policies that could affect you and your family. We’re your ‘go-to’ source for fruit and vegetable information and news.
About the Bu... Read More
What Are Phytochemicals?
Phytochemicals … polyphenols … antioxidants … what do all of these terms mean?
The term phytochemicals is a broad name for a wide variety of compounds produced by plants. They’re found in fruits, vegetables, beans, grains, and other plants. Each phytochemi... Read More
Nut Nutrition Database
[Fruit Nutrition] [Vegetable Nutrition]
While they are not a fruit or vegetable, nuts are important to one’s overall diet and are, therefore, included in this website. In fact, our healthy recipe criteria PROVIDES AN EXTRA ALLOWANCE FOR NUTS BECAUSE THEY, LIKE... Read More
Diet & Exercise: The Role of Fruits & VegetablesEating more fruits and veggies matters when it comes to maintaining a healthy weight—and it may even reduce your family’s risk of many diseases. Every step towards getting more physical activity also matters in weight management and overall health. You can help... Read More
About UsAbout Fruits & Veggies More Matters
We can help you eat more fruits & vegetables! Fruits & Veggies--More Matters® is a health initiative focused on helping Americans increase fruit & vegetable consumption for better health. The program is spearh... Read More