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Ask the Expert Archive

I am doing a information design project based on “superfruits” and “superfoods,” I was wondering if you had any statistics or percentages linking fruits and vegetables to the prevention of disease, cancer and or other illnesses?

There are a number of studies that correlate the consumption of fruits and vegetables with the prevention of disease, certain types of cancer, diabetes, and other illnesses. The bottom line is that we know that fruits and vegetables are good for you, we just don’t know all the reasons why.  Fruits and vegetables not only contain a vast array of vitamins and minerals, but they also include a number of phytonutrients – compounds that don’t show “deficiency symptoms” if you don’t eat them, but are protective to health when you do eat them. There are thousands of these phytonutrients and scientists are just beginning to understand how they work. In fact, there is evidence that they work synergistically with other compounds in the fruits/veggies and even other foods, so it’s important to eat them as food, not in a pill form. Our best summary of the effects of fruits and vegetables can be found HERE [link to the Health Benefits Lit Review.] .  Visit our Daily News Feed,,, and, for statistics related to fruit and vegetable consumption and the prevention of diseases.
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The Expert: Wendy Reinhardt Kapsak, MS, RDN, is the President and CEO of the Produce for Better Health (PBH) Foundation. At PBH, she guides the Foundation’s efforts to advance the overall effort of increasing fruit and vegetable consumption.
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