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Ask the Expert Archive

It’s pack week and I am wondering if the same color of fruits and veges have some of the same vitamins and minerals. Or is it only the phytochemicals that are the same for the color?

Color generally does not give an indication of the vitamins and minerals in fruits and veggies.  One exception is that many yellow and orange vegetables contain beta-carotene which is used by the body to make Vitamin A. It also gives most of them their yellow and orange color.  Phytochemicals, other beneficial and protective substances in fruits and vegetables, also tend to give fruits and veggies their characteristic color, although those in the same color group might contain phytochemicals also associated with color groups.  We suggest using color groups only as a guide to obtaining a wide variety of fruits and veggies in your diet to get all the potential benefits.

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