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Ask the Expert Archive

What is considered to be serving? Is it per piece of fruit or vegetable, or per cup?

It will depend on what form you are eating. In general, a small to medium piece of fruit is a serving. A serving of cut-up fruit and vegetables is ½ cup; a serving of dried fruit is ¼ cup, and a serving of lettuce greens is 1 cup. Recommendations for fruits and vegetables are given either as number of servings needed per day, or number of cups needed per day. See our section on “How many cups do you need?” to find out your recommended intake. 

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The Expert: Wendy Reinhardt Kapsak, MS, RDN, is the President and CEO of the Produce for Better Health (PBH) Foundation. At PBH, she guides the Foundation’s efforts to advance the overall effort of increasing fruit and vegetable consumption.
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