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Ask the Expert Archive

What is the meaning of the phrase “5 a day for a better health” that you guys use in some of your ads?

The 5 A Day for Better Health program promoted consumption of 5 servings of fruits and vegetables a day before recommendations were increased. That program has been phased out and Fruits & Veggies—More Matters ® is the new campaign to encourage consumption of fruits and vegetables. Recommendations for most adults range from 7 to 13 servings a day, which most individuals do not meet. To see how much you should be eating each day, click here.

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The Expert: Wendy Reinhardt Kapsak, MS, RDN, is the President and CEO of the Produce for Better Health (PBH) Foundation. At PBH, she guides the Foundation’s efforts to advance the overall effort of increasing fruit and vegetable consumption.
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