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Ask the Expert Archive

when did five a day start

The 5 A Day program began in 1991. Fruits & Veggies—More Matters ®, which was launched in March of 2007, has replaced 5 A Day.

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The Expert: Wendy Reinhardt Kapsak, MS, RDN, is the President and CEO of the Produce for Better Health (PBH) Foundation. At PBH, she guides the Foundation’s efforts to advance the overall effort of increasing fruit and vegetable consumption.
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