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Ask the Expert Archive

Where did the juggling logo originate from?

Thank you for your interest in the Fruits & Veggies—More Matters juggler logo. Several logos were developed based on extensive market research and focus group feedback..  The ‘juggler’ was overwhelmingly selected as the preferred logo; one that consumers would easily relate to and understand the gentle reminder to eat more fruits and vegetables for better health.

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The Expert: Wendy Reinhardt Kapsak, MS, RDN, is the President and CEO of the Produce for Better Health (PBH) Foundation. At PBH, she guides the Foundation’s efforts to advance the overall effort of increasing fruit and vegetable consumption.
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