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Ask the Expert Archive

Why is so important to eat colorful?

We encourage everyone to eat a variety of colors of fruits and vegetables every day. Eating a variety of colors in fruits and vegetables will give you the best recipe of nutrients for your body! All of the different color groups have different compositions that vary in the content of vitamins, minerals, and healthful phytonutrients. Therefore, not one fruit, vegetable or color is more nutritious or beneficial than another. They are all important and they all offer an abundant amount of components that promote health. So Eat A Variety!

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The Expert: Wendy Reinhardt Kapsak, MS, RDN, is the President and CEO of the Produce for Better Health (PBH) Foundation. At PBH, she guides the Foundation’s efforts to advance the overall effort of increasing fruit and vegetable consumption.
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